She went to AA for about five months and said she couldn't have felt more welcomed. That was true for Peggi Cooney, a 70-year-old social-work professor in California. "They think, 'OK, I'm not alone in this.'" candidate in the UK studying alternative paths to sobriety for women, said. But research suggests the biggest appeal may be that these groups offer "this concept that people don't actually feel they're surrounded by 'alcoholics.' They're surrounded by women experiencing problem drinking or gray-area drinking," Claire Davey, a Ph.D. ![]() Like AA, the clubs offer community, accessibility, and privacy. There's even swag: Don a T-shirt stamped with "AFAF" (alcohol-free as fuck), decorate a water bottle with the The Luckiest Club logo, or sip from a mug that quips "definitely not wine." Members are often big on team spirit, using names for themselves like " Soberistas" or " the Sober Mom Squad" - that are more akin to "Swifties" and "Beliebers" than "diabetics" and "celiacs." They start "quit lit" book clubs, meet up at retreats, join sober dance parties during wellness weekends, and toast alcohol-free cocktails at "sober in the city" events. SoberSis markets itself toward women who consider themselves "gray-area drinkers," while This Naked Mind's Alcohol Experiment says it can help quell the desire to drink "through a journey of facts, neuroscience, and logic." Project 90 targets "high achievers" of all genders. The Luckiest Club, founded by a woman who got sober through AA, is meeting- heavy. ![]() Tempest, which was recently acquired by Monument, is female-focused and holistic, emphasizing mindfulness practices on top of cognitive-behavioral therapy and positive psychology. The groups, which first cropped up around 2015, offer varying levels of support, from free Facebook groups, podcasts, and videos to meetings and private-forum access for the price of a six-pack or private coaching and "master classes" as pricey as the nicest case of Champagne.Įach program has its own vibe and methodology. ![]() That's where the largely female-skewing world of non-12-step online-support groups comes in. Account icon An icon in the shape of a person's head and shoulders.
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